Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Sony may be experimenting with a controversial retail tactic on the PlayStation Store, according to reports that the company ...

Sony is experimenting with dynamic pricing in various markets around the world. As first spotted by PlayStation price tracker PS Prices, some games are being offered at different prices to different ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Sony is testing dynamic pricing on PS5’s PlayStation Store. That’s according to PS Store price tracker, PSprices, which has detected the price changes across more than 100 games, with users being ...

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony and its new release strategy, which reportedly involves skipping PC releases for its biggest blockbusters moving forward, is the talk of the town right now, but in the shadows, more changes ...

When one hears the term “dynamic pricing”, the first thought would probably be different prices in different markets. Especially in the videogames industry, the reason for this is usually due to ...

People are seeing different prices for the same game. People are seeing different prices for the same game. is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as ...

Interestingly, the tests reportedly started in late 2025 and have gradually expanded since then. Under the experiment, players may see slightly different discounts for the same title, sometimes by as ...

HUNTSVILLE, Ala. (WAFF) - The landscape at NASA’s Marshall Space Flight Center has changed forever. Two very large and critical structures during the Apollo and Shuttle eras were demolished Saturday ...