WebFX reports that AI optimization is crucial for businesses, focusing on getting cited by AI platforms like ChatGPT and Google AI Overviews.

Increasingly, if AI isn't recommending your company, customers aren't finding it. Here's how to optimize your website in the new world of GEO, AEO, and AIO.

Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Google’s AI Overviews now reach more than 2 billion monthly users, ChatGPT serves 800 ...

If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this ...

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

Replace ticket-based SEO with commissioning to embed search requirements into content, platforms, and workflows before launch.

Scale your YouTube channel with "Prompt to Power." This AI toolkit helps creators script hooks, optimize descriptions, ...

UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection. In January, I wrote about the birth of agentic ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Netflix (NFLX) and Paramount's (PSKY) bidding war for Warner Bros. (WBD) is still going strong. MNTN (MNTN) CEO Mark Douglas joins Asking for a Trend host Josh Lipton to share his take, explaining why ...