You have probably seen the acronym “UGC” increasingly across the internet and in marketing strategy documents. Short for “user-generated content,” UGC has quickly become one of the buzziest tools in ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is dizzying, but it’s also full of opportunity. When we asked ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

SOUTH PASADENA, CA - APRIL 23: 11-year-old Ansel, the photographer’s son, plays Fortnite featuring Travis Scott Presents: Astronomical on April 23, 2020 in South Pasadena, California. Travis Scott + ...