Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. According to ListenNotes, there were 198,488 new podcasts ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

It’s widely established at this point in 2025 that YouTube has eaten podcasting, with study upon study indicating that the platform is now the distribution point of choice for audiences everywhere. As ...

As top podcast executives and creators gathered at the Wythe Hotel in Brooklyn for the Hot Pod Summit on Feb. 23, a question seemed to underlie each conversation: As the industry seeks an injection of ...

Podcast Movement ran for four days in Dallas last week. This is a conference that feels like a throwback to the growth days of radio. A time when deregulation had led to consolidation, and ownership ...

After years of exponential growth and multimillion-dollar dealmaking, podcasting is beginning to feel the crunch faced by other tech industries that grew rapidly during the earlier stages of the ...

Cumulus Media’s latest Podcast Download report may show YouTube driving podcast discovery, but radio is the one perfectly positioned to capture meaningful growth with a diverse wave of newcomers and ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...