The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

The 1950 Mercury Eight did not simply roll off the assembly line as another postwar American sedan. Within a few short years, ...

Based on a rusty old Packard built nearly nine decades ago, this work of automotive art is one of the most highly decorated custom cars ever conceived. For younger enthusiasts, Packard doesn't ring ...

A 1950 DeSoto Diplomat DeLuxe convertible coupe with a front spike, a toothy front fender, and wheel hub weaponry lethal enough to make Ben Hur blanch hardly seems like the car to inspire a career.

In 2025 WCC completed builds for Fortune 100 Brands, a Centibillionaire, a Video Game Franchise and so far in '26 a ...

It was one year ago when Brabus took the tuning world by storm with an extreme project dubbed the Rocket GTS. The model in question is basically a coachbuilt special with new-age amenities, a lot of ...

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

The largest trade show for aftermarket and custom car parts, accessories, tools and equipment is fast approaching. Apart from the motor shows that take place in Los Angeles, New York City, Geneva and ...

Last weekend’s Off-Road Expo in Costa Mesa, California, was a pretty big deal for the desert racing and 4x4 communities. “Off-Road Expo has been the largest and most significant annual gathering of ...

California customizer Gene Winfield, who chopped the tops of something like 800 1949 to 1951 Mercury coupes and made them all look way cooler, has passed away at the age of 94. Winfield was a true ...